From their July newsletter:

How long does it take to change your life? An instant, a second, a moment in time!
Every year more construction workers die by falling on the job than from any other cause. And all it takes for these falls to occur is an instant, a second, a moment in time.
Ever hear, or even say, something like this: “I was only going to be out there for two minutes!” The wrong decision made for even the smallest task at heights can be life changing.

Read the rest of the newsletter here for ways to prevent falls in construction.